Japanese lingerie company Ravijour doesn’t want its customers to settle for anything less than true love. That’s why it developed the True Love Tester, a bra with a mission to keep its contents contained until the wearer is really head over heels. Ravijour calls it “a revolutionary bra that knows how women truly feel.” A promotional video implies the brassiere could help save women from one-night stands with less-than-savory men.
The bra contains a heart-rate sensor and sends the data it collects, via Bluetooth, to an app for analysis. The app calculates what the designers call the “true love rate,” comparing the readings to activities like shopping, watching a horror movie, flirting, jogging, or receiving a surprise gift.
When the app calculates a change that correlates with a true-love rate, the bra unhooks automatically from the front. Yes, we have just discovered the flaw in the plan. What if you’re out in public, strolling down the street, and the object of your affection comes into sight? Spring. There goes your bra. Inconvenient? Yes. Funny? Maybe a long time after the fact.